Facebook has announced that it has hit a billion active users for the first time, and launched a major ad campaign to promote itself.
The ad features a celebration of everyday things, arguing that items such as chairs, doors, bridges and aircraft are things that connect everyone, just like Facebook does.
Facebook founder Mark Zuckerberg shared an update saying:
“This morning, there are more than one billion people using Facebook actively each month.
“If you’re reading this: thank you for giving me and my little team the honor of serving you.
“Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.
“I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.”
The ad, The Things That Connect Us, was created by Wieden + Kennedy.
In a press release, facebook said that it currently has 11.5m monthly active users. It said that Nielsen research indicates that nearly two thirds of all online Australians have a Facebook profile with 73% of business people using Facebook daily.