Facebook creates new roles in bid to exploit growth in video marketing as ad revenues soar

Daniel King and Kenny Griffiths

Facebook Australia has appointed a head of video as the social platform looks to drive video advertising revenue and exploit increasing demand from marketers.

Kenny Griffiths, co-founder of Volt Media, will take the role with a remit to “collaborate with brands and agencies and help them drive awareness and growth” through Facebook.

In a further move, Facebook has appointed former Mediacom group director Daniel King as its head of media planning. Both the video and media positions are newly created roles.