Facebook launches search offering

Facebook has launched its biggest challenge yet to Google’s dominance of search with the announcement of Graph Search.

Facebook is presenting the service as being intended primarily to help people find information based on what those they are connected to on the site have shared. It has announced Bing, rather than Google, as its primary search partner.

The move will signal dramatic upheavals for search specialists as they come to grips with the new play.

The social network has released information targeting businesses and advertisers aimed at persuading them to create pages to improve their chances of being found in Graph Search.

Facebook is also promoting the search engine as being privacy friendly.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he's been editor, content director and editor-at-large of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK. In 2021 he published the definitive guide to the recent history of the Australian media industry, Media Unmade

Linkedin

topics BingFacebookGooglesearchsocial media

Share Tweet Share

Comments: 4

the public 16 Jan 13

Hmmmm. It’s like some kind of “social search”….

Reply

jimmy 17 Jan 13

I’ve noticed an FB bot crawling one of my sites a few thousand times a day for the last week or so.

Unfortunately it keeps hitting non existent pages.

Judging by their progress so far, it’s going to be a race to the bottom.

Reply

Just sayin... 17 Jan 13

They will have to be very careful here given they are now a public company with shareholders, there is no allowance for missing the mark on this type of strategy.

Reply

Mike Watkins 17 Jan 13

2013 will be the year facebook grew up.

Reply

---