Facebook launches Watch video service in the US

Facebook has launched a new video service, named Watch, in the US market that offers creators the opportunity to post shows or series.

Introducing Watch, a new platform for shows on Facebook

One of the things that makes watching video on Facebook truly special is that it has the incredible power to connect people, spark conversation, and foster community. On Facebook, videos are discovered through friends and bring communities together.

As more and more people enjoy this experience, we’ve learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated place they can go to watch videos. That’s why last year we launched the Video tab in the U.S., which offered a predictable place to find videos on Facebook. Now we want to make it even easier for people to catch up with shows they love.

So today we’re announcing Watch, a dedicated place to discover and watch shows. Shows are a new type of video on Facebook: they’re made up of episodes — live or recorded — and follow a theme or storyline. This can be anything from a weekly cooking show to a daily vlog, a sports series, or a narrative drama with an ongoing plot and recurring characters. Watch is a platform, and over time we want to enable any creator or publisher to make a show.

Watch will be available on mobile, www, and TV. It’ll help people discover new shows, organized around what their friends and communities are watching. People will be able to follow the shows they like so that new episodes automatically appear in their Watchlist, so they never miss out on the latest episodes from creators they love. When people watch a show, they’ll be able to see comments, connect with friends and other viewers, or participate in a dedicated Facebook Group that’s linked to the show.

Shows will help publishers and creators reach a loyal audience, as well as monetize their content through ad breaks and branded content. To power shows and appear in Watch, publishers will use a new page type called a Show Page. This will enable publishers to upload episodes, a trailer, and a “showmark” that becomes a brand for the show in key discovery surfaces on Facebook.

We’re thrilled to see these new initiatives launch, and we hope you enjoy this new world of video to watch on Facebook!

From a Facebook media release


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