Facebook named as major partner for upcoming Sydney Gay & Lesbian Mardi Gras

facebook gay prideFacebook is the latest brand to come out as a sponsor of Sydney’s Gay & Lesbian Mardi Gras celebrations, and will also enter a float in the world-famous parade.

The social media giant has form in the area of gay rights activism, taking part in pride parades in the US and allowing people to put rainbow filters over their profile pictures when gay marriage laws were being passed across the world.

Mia Garlick, director of policy Australia New Zealand for Facebook and Instagram said: “Amongst the 14 million Australians who regularly use Facebook, the topic of marriage equality was one of the top 15 most mentioned topics on the site in 2015 – and around the world, more than 26 million people added a rainbow pride filter to their profile pictures.

“On Instagram, people used #PridePortraits to share their images of love, pride and family”.

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