Example of a Facebook check-in
Facebook has opened up its Places check-in service to brands with its first four Australian partners announced today.
The initial four participants in the social network’s Check In Deals program are Commonwealth Bank, KFC, Westfield and 7-Eleven.
CommBank’s offer is the most aggresive. The bank is offering the first 2,200 new customers who go into a branch and check in on Facebook Places before opening an account a free double cinema voucher every month for a year.
7-Eleven is offering a 450ml Coke for $1. Westfield is offering discounts at stories including Cotton On and Angus & Coote. KFC’s deal is a coupon for a Krusher and one chips for $4.45.
The four types of deals businesses can offer on the facebook service are:
- Individual: Businesses can offer a deal such as a discount or free gift with purchase;
- Friend – in a nod to the group buying phenomenon, deals can be offered when a group of up to eight people checks in together;
- Loyalty: A deal that can be claimed for checking in between two and 20 times;
- Charity: Businesses can donate to a charity each time a user checks in.