Facebook partners with Zip for advertising payments

Facebook has entered a partnership with Zip Business, to enable small and medium businesses to pay for advertising with the buy now, pay later service.

The partnership is currently in testing on Facebook, with Zip co-founder and COO, Peter Gray, describing it as a great opportunity for the crucial part of the economy that is SMEs.

“With 14 million Australians using Facebook every day, the social network is an increasingly important advertising channel for small businesses,” Gray said.

“Providing Zip as a payment option makes Facebook advertising even more accessible and valuable to business owners and helps smooth their cash-flow.