Facebook punts on gaming to lure millennials back to the platform
Facebook’s gamble on esports might just pay off – but what does it mean about how Facebook sees itself? James Birt proposes some answers in this crossposting from The Conversation.
Has Facebook decided they are just not hip enough for the younger generation?
With the launch last week of FB.GG – a platform for streaming live video games and esports – it would appear Facebook is acknowledging there’s still work to be done to ensure it appeals to millennials.
But will it be enough to stem the tide of younger users ditching Facebook for Snapchat and Instagram? And what about the growing crowd that prefers YouTube and Twitch.tv to those old fashioned social networks?
Good observations, but a gravely misleading statement in this.
The report actually stated that Facebook was the “favourite” social media platform for only 8% of US teens, not that only 8% of US teens used Facebook.
Smart move by Facebook and plays into the findings of the recent PwC Entertainment Outlook report. Gaming is already too big to ignore, will be interesting to see who wins the war for eyeballs as these platforms flex their muscle in an expanding market