Facebook streaming numbers plummet 94% after Nielsen recalibration

Video streaming numbers reported by Nielsen on Facebook have been devastated after a change in the way they are measured in the wake of the misreporting scandal last year, with streams plummeting 94%, Nielsen NetRating figures obtained by Mumbrella reveal.

facebook videoLast year the digital industry was rocked by the admission by Facebook that it had vastly overestimated its video views based on people watching as little as three seconds of a stream.

Separately, Facebook had also change the way it delivered videos to audiences.

As a result Nielsen was forced to review the way it measured Facebook streams after Facebook changed the way they were delivered from a single stream to delivering in packets to improve user experience, with Nielsen counting each segment delivered as a separate video stream.

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