Facebook to talk TV at the Festival of Branded Content and Entertainment

Facebook’s head of telco, tech and entertainment, Brent Annells, will present a series of case studies demonstrating best practice social integration with TV at October’s Festival of Branded Content and Entertainment.

The session, “TV with friends: Integrating Facebook for broadcasters and brands” will offer practical advice and examples of how Facebook works with broadcasters and brands to created engaged audiences. It will cover reality show integration, along with examples like the Yahoo!7 and Seven News partnership with Facebook to track Australian election trends.

Annells will also share details on several new Facebook APIs, to be launched shortly, that will allow broadcasters and other content producers, including brands, to take direct/live feeds of  a variety of content from Facebook and Instagram.

Annells was formerly managing partner at DDB Sydney, where he led the Telstra account. Before that he ran Tribal DDB Melbourne and led digital at creative agency Cummins & Partners, now Sapient Nitro. Brent has been involved in numerous tech and analytics start-ups in Silicon Valley and London.