Facebook, Woolworths and SBS partner with NAIDOC week 2020

Facebook Australia and Woolworths have partnered with NAIDOC Week 2020, while SBS and NITV have announced the week’s programming on their networks.

SBS is the National NAIDOC principal media partner and official education partner, and this year the network’s multi-platform offering includes an exclusive musical event, Australia’s first Indigenous breakfast television program, and a range of documentaries.

SBS’s NITV presents Big Mob Brekky

Facebook Australia is launching three new Instagram Stories stickers for NAIDOC Week designed by Tyrown Waigana, the Noongar and Saibai Islander artist behind this year’s NAIDOC Week poster.

National NAIDOC co chair, John Paul Janke, said it was exciting to extend the footprint of NAIDOC Week and reach new audiences.

“Millions of Australians can now join in the celebrations via their social media, sharing this stunning content to their networks and thus engaging a whole new audience to our culture, achievement, history, aspirations and voices,” he said.

The official NAIDOC Week hashtags are #NAIDOC2020 #NAIDOCWeek and #AlwaysWasAlwaysWillBe.

NAIDOC Week 2020 branding

Director of Indigenous content at SBS, Tanya Denning-Orman, said NAIDOC Week is great time to encourage a deeper understanding of Australia’s shared history and shared future.

“SBS are incredibly proud to be Australia’s multicultural and Indigenous broadcaster and, namely, the home of NITV. We are lucky enough to hold a very unique place in the Australian media landscape as a platform to share stories of First Nations cultures, communities and conversations with all Australians,” she said.

“2020 has been an enormous year for many reasons, and NAIDOC Week is the perfect time for the network to present a broad slate of our programs that encourage a deeper understanding of Australia’s shared history and shared future, and to celebrate together the achievements of First Nations Peoples.”

The full SBS and NITV programming can be viewed here.

In partnership with the Woolworths Group, NAIDOC will distribute some 200,000 posted from 1,000 Woolworths stores around Australia.

NAIDOC Week takes place from 8 November to 15 November.


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