Fairfax appoints Tom Armstrong as commercial director

May 9, 2014 9:12

Fairfax Media has appointed Tom Armstrong as its new commercial director replacing Ed Harrison who departed last year to run digital joint venture Yahoo!7.

Armstrong has previously run Viacom International Media Networks in the United Kingdom where he was vice president of global digital ad sales & business development, and had been vice president for commercial and digital media for Viacom in Australia and New Zealand between 2007 and 2011.

The move to appoint Armstrong, whose background is in TV and digital sales suggests the company is set to pursue a more aggressive digital strategy as it sees its print revenues decline.

Allen Williams managing director of Fairfax’s Australian Publishing Media, said in a statement: “We are delighted Tom is returning to Australia to join Fairfax. He brings a wealth of experience and knowledge to this role and a proven track record of advertising strategy, commercial partnerships, business development, ad operations and product development.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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