Fairfax hires head of print advertising strategy

Fairfax Metro Media has hired a director of print advertising strategy – a newly created role.

Sarah Keith joins from Fox Sports at a time of great upheaval for Fairfax, with rumours of the company mulling a move away from print.

In her new role, Keith will work with the publishers and product teams to shape Fairfax Metro Media’s print offerings for advertisers. She will also be responsible for aligning sales operations across states.

Ed Harrison, commercial Director, Fairfax Metro Media, said in a statement: “Newspapers and inserted magazines remain hugely powerful advertising vehicles for our clients. Sarah’s experience leaves her well-placed to drive the evolution of our print products and ensure that they continue to deliver the best possible outcomes for advertisers.”

Keith’s career includes roles at SBS, Southern Cross Austereo and Ten.

She takes on the role at the end of August.

The news comes as Fairfax is embroiled in talks with striking journalists over the decision to outsource production jobs to New Zealand.


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