Fairfax launches AirLink for The Age

Fairfax has introduced AirLink technology, which connects print ads to digital content, to Melbourne newspaper The Age.

The announcement:

September 27, 2012: Fairfax Metro Media has partnered with iiNet to roll out the launch of its highly popular AirLink* technology to the Melbourne market in The Age.

Using AirLink on static print ads offers readers of The Age an enriched experience by providing a wealth of additional video, photographic and editorial content through The Age app for iPhone**.

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