Fairfax launches TV campaign to promote Weekly titles

Ad agency Samuelson Talbot & Partners is behind a new ad campaign to promote the rebranding of Fairfax Community Network with the title “Weekly” now featuring on all 32 mastheads.

The campaign, launched last night, is running on free to air TV in Victoria along with radio spots on 3AW, Gold FM and Fox FM. There will also be outdoor executions.

FCN Victoria General Manager, Colin Moss, said: “After more than one year in the making, the rebranding shows our extraordinarily strong commitment to our local communities in Victoria which our great publications serve, and is a very positive step forward for our readers and advertisers. This is all about giving FCN a clear point of difference and providing our communities with local mastheads they can engage and be involved with.”

Under the rebranding, all of FCN’s current tabloid newspapers have been converted to the magazine-style format which is already used for a number of FCN titles.

The move by Fairfax to include the word “Weekly” and the slogan “Your Community Voice” coincides with the launch of a rival to Fairfax’s real estate advertising in the shape of Antony Catalano’s Weekly Review.


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