Fairfax makes cuts in marketing department

FairfaxFairfax has made a number of redundancies in its marketing department, with marketing director Chelsea Wymer, who is understood to have taken voluntary redundancy.

The publisher is understood to be making yet another round of cuts as it looks to offset declines in revenues from its ailing print products, with at least three departing from its marketing function.

Yesterday Crikey reported on a strategy called Project Sunrise aimed at giving print focussed journalists more digital training, although the website also said there were concerns it had led to an increase in clickbait headlines on the Fairfax sites.

Crikey reported: “Fairfax’s commitment to this new strategy is such that it is offering those who do not want to get with the program a way out. At the end of the training, journalists are given one-on-one interviews with management about their skills and attitudes towards the new strategy. Those who are uncomfortable, unhappy or unequipped for the new strategy will be given the option of looking at retrenchment options. Of course, an offer to discuss options is no guarantee of a redundancy payout — Fairfax management has the final say on that.”



AdNews is reporting there have been at least three departures in the marketing team including Wymer, who stepped up to the head of marketing role last December having been national head of trade marketing there for the last four years.

The others to leave are understood to be consumer marketing director Vicki Aristidopoulos who has been with Fairfax since February 2013 and director of brand and consumer acquisition Hayley Peacock-Gower.

Both understood to have been made redundant and it is thought there could be more cuts within the department.

In August staff at the Newcastle Herald went on strike after management announced 69 job cuts there.

A Fairfax spokesperson declined to comment on the latest changes at the publisher.


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