F.Y.I.

Fairfax Media launches new-look Essential Baby for the modern parent

March 22, 2016 8:59

Fairfax Media has relaunched its parenting website Essential Baby with a fresh new website as well as a range of sponsorship and integration opportunities for advertisers.

The relaunch follows on from Fairfax commissioning a study of 1,900 parents to find out what they wanted from the Essential Baby site.

Fairfax Media national parenting editor Amber Robinson said in a statement: “Our research was invaluable to help inform the new features and sections of the new look site. Our research confirmed that the new generation of mums are tech savvy, non-judgmental and urban.

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Topics

Essential Baby Fairfax Media