Fairfax Media making a TV version of the Australian Financial Review to be broadcast on Nine

tv man mark calvertFairfax Media is developing a television version of the The Australian Financial Review which will be broadcast on Sunday mornings on the Nine network.

The executive producer will be former Nine news director Mark Calvert, who resigned from that position a year ago, and is now a freelancer.

Nine staffers met today with Fairfax to discuss the program, with getting a major a sponsor on board the main priority.

No on-air date has yet been set.

British-born Calvert overhauled the Nine News brand, before being replaced by network veteran and former A Current Affair boss Darren Wick.

Commercial Director of the Financial Review Group, Simon Smith, said in a statement: “It’s early days. We’re working with Nine on a potential broadcast partnership. Nine would be the perfect fit for such a venture as there are strong synergies between our brands. Adding broadcast to the Financial Review’s current print and digital platforms would ensure our leading business journalism is extended to a broader audience and would also add another element to the solutions we provide to advertisers who want to reach business, finance and policy makers.”

Agencies were today notified of the upcoming program, which will air later in the year once details and on air hosts are finalised.

“It is a Fairfax Media production and their sales team will be responsible for advertising,” a Nine spokeswoman said today.

“We will have minimal involvement in it, but our main role will to be the broadcaster.”

The moves comes weeks after News Limited took on Meet The Press for Ten.

Marcus Casey


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