Fairfax Media’s climbs back above 4m in January as holds top spot in news rankings

Fairfax Media’s The Sydney Morning Herald has seen its audience stabilise after dropping below 4m unique users in December, posting a unique audience of 4.028m in January.

The site held onto its fourth place, growing by 10% from 3.648m in December but was still beaten by News Corp’s which retained its top position, and ABC News websites. posted a January audience of 5.352m, up 2% from its December audience of 5.256m while saw its audience grow by 4% from 4.268m in December to 4.421m in January.

ABC News Websites reported an audience of 4.341m for January, up 3% from December’s audience of 4.203m while The Daily Mail Australia once again rounded out the top five with a January audience of 3.154m up from December’s audience of 2.716m.

The Guardian was also up month-on-month, with a January audience of 2.710m,  up from December’s audience of 2.578m.

Yahoo7 News websites came in at seventh place with a January audience of 2.614m, up  from December’s unique audience of 2.482m while the BBC reported a January audience of 2.402m, down slightly from December’s figure of 2.404m.

The Herald Sun grabbed a January unique audience of 2.307m, an increase December’s audience of 2.172m while The Age rounded out the top ten with an audience of 2.280m, up on December’s audience of 2.172m.

Outside of the top ten was the Huffington Post which grew its audience month-on-month by 31% up from 1.550m in December to 2.025m in January.

Buzzfeed also grew its audience by 6% in January to 1.8567m from 1.759m in December while News Corp’s The Australian was down 6% from 1.214m in December to 1.140m in January.

The Courier Mail was up 5% from 1.466m to 1.538m in January while Mamamia posted month-on-month growth of 28% up from 845,000 in December to 1.084m in January.

The New Daily grew its audience by 9% from 828,000 in December to 903,000 in January while Mashable posted growth of 62% from 326,000 to 527,000 in January.


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