Fairfax Media’s Traveller reveals 72-page magazine-style edition

Fairfax Media’s Traveller has launched a 72 page magazine-style edition.

The announcement:

Saturday’s edition of Traveller will be its largest since the liftout began publication 11 years ago, delivering 72 pages of premium travel inspiration in a full magazine format.

The October 6 issue follows epic Asia and Europe-themed issues published earlier this year underlining Traveller’s position as Australia’s most awarded print and online travel title.

This edition, which comes free with Fairfax’s The Sydney Morning Herald and The Age, features a lavishly-illustrated cover story, “Dream Liner” by cruise writer Brian Johnston in which he creates the world’s most perfect cruise ship.

Traveller editor Anthony Dennis said: “This stunning, record-sized issue underscores Traveller’s leadership in innovative and award-winning Australian travel journalism across multiple-platforms. The 72-page issue is likely to be at least 40 pages bigger than our competitor’s Saturday travel title – a remarkable achievement.”

“The cruise issue also takes Traveller’s long-time commitment to the cruise industry to yet another level. The special issue also coincides with the cruise industry’s “Choose Cruise” promotion that runs throughout October.”

The bumper magazine issue follows the 2018 News Media Works Trust Study that found Fairfax’s products over-deliver in terms of influencing the research and purchase decision phase of readers planning holidays and luxury travel experiences, including cruising.

Michael Grenenger, Group Director Luxury & Lifestyle at Fairfax Media, said: “We know that readers are more engaged in topics they are passionate about, like travel, and trusted print environments connecting readers to their passions are in high demand. A large number of The Herald readers are travel intenders who rely heavily on our products when looking for travel inspiration and when making significant purchasing decisions around their travel plans. Our special glossy Traveller editions are representative of the strength and quality of the Traveller brand in market. They are also a way to reward our loyal and engaged readers.”

In recent months, the Traveller brand has grown its digital presence while also seeing a marked audience increase in print with demand, allowing for the production of premium glossy issues which are highly sought after by advertisers.

Source: Fairfax Media


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