F.Y.I.

Fairfax and News finalists in 23 INMA 2018 Global Media Awards categories

News and Fairfax have been nominated for a record 23 shortlists in this year’s International News Media Association awards to be held in Washington, DC, in June.

The announcement:

AUSTRALIA’S NEWS MEDIA PUBLISHERS SCORE RECORD 23 FINALISTS AT INMA 2018 GLOBAL MEDIA AWARDS

– Australia ranks third highest in the world –

Australia’s news media publishers have scored a record 23 finalist nominations, the third highest in the world from a field of 39 countries, at the prestigious INMA (International News Media Association) Global Media Awards announced this week.

Australia’s 23 finalists were just behind India, with 25 finalists and the US with 41.

News Corp Australia received the most nominations with 16, followed by Fairfax Media with seven.

This year, the Global Media Awards attracted a record number of 830 entries from 220 media companies in 39 countries. Participants included news media, magazine media, digital media, television media, and radio media. The INMA shortlist consists of 195 finalists in 20 categories and two groups for global/national brands and regional/local brands.

“The high number of finalists from Australia’s news media publishers in a very competitive field demonstrates that our publishers are among the best in the world,” NewsMediaWorks CEO Peter Miller said. “Our finalists list shows a range of innovative print, digital and native campaigns, product launches, audience engagement and monetisation and revenue generation initiatives. The successful results of these initiatives validates the important and trusted role news media has for both advertisers and readers.”

Examples of that innovation include News Corp Australia’s #SamDay campaign for digital business Uber, which resulted in a 450% increase in sign-ups to what was originally forecast, and a data-led customer acquisition strategy by Fairfax Media which lifted total subscribers to The Australian Financial Review by 20% year-on-year.

“The #SamDay campaign really demonstrates how a contemporary brand like Uber, which had never used print advertising before, could see impressive results through compelling print innovation,” Miller said.

The Global Media Awards competition focuses on six activities crucial to success: energising brands; creating new products; growing, engaging, and monetising audiences; growing advertising revenue; developing customer insights and instilling innovation.

Australia’s finalist nominations are:

Best Brand Awareness Campaign – global/national brands

Best Public Relations or Community Service Campaign – regional/local brands

Best Use of an Event to Build a News Brand – regional/local brands

Best Use of an Event to Build a News Brand – global/national brands

Best New Print Product – regional/local brands

Best New Print Product – global/national brands

Best Launch of a Brand or Product to Create An Audience Segment – regional/local brands

Best Launch of a Brand or Product to Create An Audience Segment – global/national brands

Best Idea to Grow Advertising Sales or Retain Advertising Clients – regional/local brands

Best Execution of Print Advertising – regional/local brands

Best Execution of Print Advertising – global/national brands

 Best Execution of Native Advertising – global/national brands

Best Use of Data Analytics – regional/local brands

Best Use of Data Analytics – global/national brands

 Best Use of Consumer Research – regional/local brands

 Best Use of Consumer Research – global/national brands

Best New Corporate Innovation Initiative – global/national brands

Best New Concept or Innovation to Create New Profit Centres – regional/local brands

Best New Concept or Innovation to Create New Profit Centres – global/national brands

The 40 first-place winners will be announced at the Global Media Awards Ceremony on June 4 in Washington, D.C. Also announced will be regional winners and the global “Best in Show.” The awards ceremony will be held in conjunction with the 88th Annual INMA World Congress of News Media.

Source: NewsMediaWorks release

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