The Fairfax Radio Network is promoting its move into cricket coverage with a major advertising campaign created by Whybin\TBWA Sydney.
From December 9 the campaign will roll out across newspapers, magazines, mobile and digital channels, to draw attention to its national coverage of the ongoing Ashes series and the short-form Big Bash League.
Fairfax secured broadcast rights for the 2013/14 and 2016/17 cricket seasons last month and will broadcast international matches on 2UE Sydney, 3AW Melbourne, 4BC Brisbane and 6PR Perth.
Coverage will also be live streamed through a dedicated app from Cricket Australia.
Clarke Forbes, national content director for Fairfax Radio Network, said: “It will be the first time a commercial broadcaster calls the majority of the cricket and we want to ensure cricket fans know about our great summer cricket coverage across the network.”
The commentator line-up includes Ian Chappell, Dean Jones, Greg Blewett, Damien Fleming and Greg Matthews, alongside other experienced cricketers.
Director of sales for the network Nick Randall said Fairfax had invested in a “significant talent line-up” and “created a compelling destination for advertisers and listeners”.