Fairfax Radio Network rebrands Brisbane’s 4BH to Magic 882

The Fairfax Radio Network has rebranded its Brisbane station 4BH as Magic 882, giving it the same brand name as its Melbourne station Magic 1278.

The announcement:

Fairfax Radio Network has relaunched Brisbane’s 4BH as Magic 882, bringing an adult contemporary AM music station to Brisbane listeners in time for the new ratings year.

News Talk 4BC and Magic 882 General Manager Anthony Frangi said listener response to the transition was already resoundingly positive.

“The Magic 882 brand reflects the modern Brisbane lifestyle and we are very excited about giving new direction and energy to one of this city’s much-loved stations. It was very important to us that we took our loyal listeners on the rebrand journey and early feedback is overwhelmingly positive,” said Frangi.

“The Magic 882 brand is family friendly, upbeat, warm and generous. The new branding together with the songs our listeners love and the fantastic, local presenters we have lined up for 2014 means that Magic 882 will connect listeners with their city.”

Moyd Kay has transitioned from 4BC and continues to host Breakfast on Magic 882, Ian Keenan joins from 4KQ and will host Mornings, Greg Victor will host Drive and Jo Henderson will be live at night.

Magic 882 will connect with listeners from its AM home, as well as on digital radio, online and mobile platforms.

Fairfax Radio Network National Content Director Clark Forbes said: “4BH was broadcasting for more than 80 years, so it was important that we took what listeners loved about the station into the new Magic 882 brand. We have launched a rebranded and refreshed offering that delivers what we believe Brisbane listeners are looking for in an AM contemporary music station.”

“At the end of last year we said that in 2014 Fairfax Radio Network would deliver credible, lively and entertaining radio that will appeal to people across all age groups, and Brisbane’s move to Magic 882 is proof of this commitment.”

Magic 882 features songs listeners know and love from the 60’s, 70’s and 80’s through to the adult contemporary hits of today.

Source: Fairfax Radio Network press release from Third Avenue PR.


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