Fairfax revamps The Age and SMH magazines
Fairfax Magazines has launched a revamped version of its Melbourne magazine in The Age today while the Sydney edition will feature in the Sydney Morning Herald next Thursday.
The announcement:
March 25, 2011 –
Two of Australia’s most innovative magazines, the(sydney)magazine and the(melbourne)magazine, will unveil a striking new look and revitalised editorial content over the coming week as part of Fairfax Magazines’ ongoing commitment to continuous improvement.
Featuring new masthead logos and more contemporary typography, the new look is designed to enhance the visual experience for readers and advertisers, while reflecting the strong personality of the titles – smart, sophisticated and not afraid to have fun.
Enriched editorial content on every page will offer more to readers, deepening their engagement with the magazines.
Fairfax Magazines Chief Executive and Publisher, Lisa Hudson, said “the(sydney)magazine and the(melbourne)magazine resonated with readers at launch and this refresh will only strengthen the relationship readers have with the titles.”
“Eight years on they continue to be the authority on their respective cities and play a unique role by combining quality feature writing with the food, wine, fashion and lifestyle content our readers love,” Hudson said.
Fairfax Magazines Creative Director Dean Hastie said: “We wanted to create visual surprises that are both engaging and entertaining for the reader. The aim was to make the design bolder and more confident”.
All the popular regular columns will remain, but dynamic new editorial content has been added including iSpy, which highlights openings, trends and events in each city.
In Sydney, On The Clock spends a day with a prominent Sydneysider and comedian Tim Ross joins as a columnist.
In Melbourne, I Was There looks at a historic event through the eyes of someone who was there and Top 10 on the back page is a quirky and irreverent list of anything from football haircuts to fashion disasters.
The new-look the(melbourne)magazine will be inserted into The Age on Friday March 25, while the(sydney)magazine will be inserted into The Sydney Morning Herald on March 31.
Source: Fairfax Magazines press release
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