Fairfax websites to carry Ten News video

Fairfax Media is to up the amount of online video it offers with a deal announced today to carry Ten’s news content.

The content will be carried on Fairfax’s digital mastheads which include and  

Fairfax Digital CEO Jack Matthews said: “We’re always looking for ways to innovate how we do business and continue providing engaging content for our audiences. This deal is the first in a significant shift for us as we look to expand video capabilities throughout our network of sites and create new opportunities for advertisers across our inventory.”

The arrangement with Network Ten will see Fairfax Digital gain access to branded Ten News broadcasts. Fairfax production teams will also be able to cut and create their own stories using live raw footage from the newsroom or file footage the Network Ten archives.

Fairfax has been heavily investing in online video with a team of 22 full-time video production staff.

Ricky Sutton, MumbrellaLate last year Fairfax appointed former News Ltd and nineMSN staffer Ricky Sutton to the new role of Head of Video.

Sutton said: “We conducted a survey of our members, and more than 10,000 respondents sent a very clear message that they wanted to see more video across our websites. The relationship we’ve started with Network Ten is just the beginning of us really ramping up our online video offerings this year.”

The move comes as TV budgets start to shift towards online video. In many cases online media owners have been unable to deliver sufficient inventory to keep up with demand for pre-roll ads.


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