F.Y.I.

Fashion titan SHEIN set to host activations at ULTRA Australia and ULTRA Beach Gold Coast

Fashion juggernaut SHEIN will host “a range of interactive, immersive, and fashion experiences” for two music festivals, ULTRA Australia and ULTRA Beach Gold Coast.

The announcement:

Global fashion sensation SHEIN will bring a range of interactive, immersive, and fashion experiences to one of the world’s most celebrated music festivals, ULTRA Beach Gold Coast and ULTRA Australia.

The debut ULTRA Beach Gold Coast, which has already sold out, is set to take place on Friday, April 12 at the stunning Broadwater Parklands. Then on Saturday, April 13, the flagship ULTRA Australia event will return to its beloved home at Flemington Racecourse in Melbourne.

As lifestyle partner, SHEIN will bring to life the ultimate showroom experience in Melbourne featuring statement-making outfits shoppable by festival goers via QR code, an exclusive glam make-over station featuring best-selling SHEGLAM products, alongside photo booth moments for ticket holders.

Showcasing SHEIN’s wide range of on-trend, affordable, one-stop-shop size-inclusive apparel and accessories, ULTRA Australia attendees will be able to blend fashion and music within this exclusive experience.

SHEIN will feature an array of hero products from previous SHEIN X Collections including the brand’s collaboration with Alice McCall, alongside SHEIN x Tarsha Whitmore, SHEIN x Jessie
Renne Wynter, SHEIN x Jadee Vice, and SHEIN x Lilymaymac.

“SHEIN is thrilled to bring this unique experience to ULTRA Australia,” said a SHEIN spokesperson. “This is our second year in a row collaborating with the premier music festival and we are excited to showcase our one-stop shopping platform, showroom and activations.”

“We strongly believe that fashion and music are both powerful forms of self-expression, and when blended, can create a symphony of personal style. SHEIN strives to enhance the overall festival and experience, leaving a lasting impression on attendees.”

The SHEIN x ULTRA Australia experience will see two worlds harmoniously collide as festival goers enjoy headline performances from an array of multi-award-winning artists, such as multi-platinum artist Zedd, A State of Trance-boss Armin van Buuren, global party-starter Steve Aoki, hardstyle favourites Darren Styles and Brennan Heart, and many more.

Event Details

ULTRA Beach Gold Coast
12th April 2024
Broadwater Parklands

ULTRA Australia, Melbourne
13th April 2024
Flemington Racecourse

Source: GLOWBORED PR

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