Online retailer slammed for promoting product that may increase cot death risk

Tim Burrowes

January 2, 2017 8:04

An online shopping site has been censured for promoting sleeping practices with babies that go against guidelines on prevention of cot death.

The baby elephant pillow promoted by Favworld

The Advertising Standards Board examined complaints after ads for an elephant shaped pillow for babies were served on Facebook to Australian consumers.

The ad stated “Is your baby crying all night long? Make the little tears stop with our best seller elephant pillow which can be yours at 70% off + free shipping…but only for this week!! Hurry, Grab yours and give your baby a great sleep!”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.