Fee Townshend departs Eleven PR to launch Curve Comms

TBWA’s PR agency, Eleven, has seen its Melbourne managing director, Fee Townshend, depart the agency to launch a strategic communications consultancy, Curve Comms, Mumbrella can reveal.

Townshend joined Eleven in January last year when the agency launched its Melbourne office.

Townshend has departed the agency after just over a year

Prior to her stint at Eleven, Townshend was a managing partner at PR Edge for six years from 2008-2014 and managing director for two, finishing in December 2016.

Speaking to Mumbrella, Townshend said when she moved to Eleven from PR Edge she probably needed to make a “different shift”.

“I knew within myself if I no longer wanted to work in a big agency, then there is no other agency I would work at, because I just adore Eleven. If I wasn’t going to work there then I wasn’t going to jump ship to another one, I knew I had to do something different.”

Townshend said she chose the name Curve Comms because it represents everything she is passionate about.

“The name Curve Comms encapsulates all the things I’m passionate about when it comes to communications, namely staying ahead of the curve, doing work for gender equality and also dealing with curve balls, helping people that need a bit of assistance or have been given a rough trot.”

Townshend is already working with a suite of other agencies including a digital agency, a design agency and a corporate reputations agency to pitch for business together.

“I need to have the full solutions available including creators, design and digital production.”

Townshend said part of Curve Comms’ offering will be to provide big agency thinking to smaller businesses.

“Curve Comms’ offering is taking communications challenges and looking at them through a reasonably agnostic lens when it comes to solving those and bringing in the right partners to help.”

Among the services being offered by Curve Comms include brand launches, one off campaigns, pitches, product launches, internal communications, issues management and crisis work.

Townshend said she will also do some pitch consulting with creative agencies to advise on how an idea put forward may translate.

Meanwhile, Kiefer Casamore has joined Eleven PR as group account director for Melbourne.

Casamore is now a group account director at Eleven Melbourne

Commenting on Townshend’s departure and Casamore’s promotion, Roberto Pace, managing director, Eleven and FleishmanHillard, said: “We wish Fee all the very best in her next adventure. It was great to have her on board to kick start things with Eleven Melbourne.

“Kiefer Casamore has since joined us, working closely with myself and our TBWA Melbourne planning, creative and production teams to create cultural impact for brands, as we do in Sydney and Auckland.

“Kiefer and I worked together for many years and we’ve kept in touch throughout his career locally and abroad. On his return to Australia late last year, the time was right for him to join Eleven, and lead the Melbourne office. He’s smart, driven and a good bloke who’s been well-received by our new and existing clients.”

Casamore has also spent time in the United Kingdom at Text100 and Freuds and in Melbourne at Haystac.


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