Feel New campaign showcases cultural shift in marketing NSW tourism

March 30, 2022 2:54

The NSW Government has amplified the brand promise of its new tourism campaign, Feel New, launching a series of emotionally charged films exploring individual feelings experienced by travellers to NSW.

Produced by tourism and major events agency, Destination NSW, the films shine a spotlight on seven feelings most sought after by consumers – joy, connection, freedom, awe, rejuvenation, belonging and adventure.

https://www.youtube.com/watch?v=sf739RKj8Uk

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

cultural shift Feel Good Leo Burnett Australia new campaign NSW tourism

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Feel New campaign showcases cultural shift in marketing NSW tourism

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