Fetch TV prepares multi-million dollar ad push

Fetch TV is set to challenge Foxtel in the pay-TV market in Australia launching a multi-million dollar ad campaign through its new creative agency Host with Australian partners iiNet and Optus.

While the platform soft launched in Australia in 2010, it represents the first serious marketing push for the brand which offers an alternative to Foxtel with “premium” TV packages, recording and offers 2,500 on-demand movies.

The new campaign launched on Australia Day around the theme ‘Show TV who’s boss’, created by Host Sydney.

Scott Lorson, CEO of Fetch TV, added: “As a challenger brand with a unique and disruptive product, it is exciting to now be in market telling the Fetch TV story, and we’re looking forward to working with Host on the next phase of communications.”

Optus and iiNEt have joined the marketing of the set top box offering as they are the two biggest internet service providers the service is available through.

Suzie Shaw, CEO of Host, said: “We love working with innovative businesses like Fetch. With this campaign, our first task is simply to let people know about their killer product proposition.”


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