Fiji Airways send three families to Fiji in new campaign from Iris Worldwide Sydney
Fiji Airways is celebrating the warm nature of Fijian hospitality in a new brand campaign from Iris Worldwide Sydney which aims to capture the Fijian experience travellers have on board the airline.
The campaign tells the story of three families who have recently travelled to and from Fiji after being nominated by friends and family in September as in need of a much-deserved “home-away-from-home” experience.
CEO and managing director of Fiji Airways Stefan Pichler said: “Following our successful relaunch to Fiji Airways last year, we have revamped our marketing approach and have now included more of Fiji’s people in the way we market our company and the country overseas.
“As the national carrier, we want to show off what makes Fiji so special and unique as an experience. This brand position resonates well with the Fijian people because they live this experience every day.
“This also better aligns us with our aim of becoming a leading boutique airline which has a unique, personal touch.”
The three campaign videos are hosted on the ‘Welcome to our Home’ website.
The integrated campaign ‘Welcome to our home’ is led by digital, and is supported with social and PR in Australia, New Zealand, China, Hong Kong, USA and Fiji.
Credits:
- Creative Agency: iris Worldwide Sydney
- Senior Art Director: Brad Jones
- Copywriter: Daniel Miller
- Deputy Creative Director: James Griffiths
- Senior Designer: Chris Clausen
- Managing Director: Penny Dixon
- Account Manager: Courtney Borg
- Head of Planning: Dan Pankraz
- Head of Digital: Darren Collins
- Senior Producer: Michael Wilson
- Retoucher: Joe Kerrigan
- Photographer: Jonothan May (Flipp)
- Production Company: Zspace
- Director: Gavain Browne
- Producer: Sam Hall
- DOP: Jason Hargreaves
- Editors Ken Smart, Simon Adams, James Sherwood
- Colourist: Yanni Kronenberg
- Audio Post Production: Zig Zag Lane
- Media: ZenithOptimedia
- PR: Frank PR (Australia)
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