Film fan recreates scene from 16-year-old film from memory for MIFF campaign
A fan of the Melbourne International Film Festival has been given the opportunity to recreate a film he watched 16 years ago, as a part of the campaign for its 65th anniversary which has the tagline ‘films that stay with you’.
MIFF’s agency McCann Melbourne called on film fans through social media to share memories of films that stayed with them from the many years of the festival. Competition winner, Keith Gove, recreated his version of Takashi Miike thriller Audition from the 2000 festival.
With no previous filmmaking experience, Keith Gove worked alongside director Stephen McCallum to direct, style and edit the memory that lives on in his mind.
McCann Melbourne Executive Creative Director Matt Lawson said: “Keith Gove was a godsend. Not only did he produce a stellar performance, having never acted before, he was also not put off when we asked him to direct for the first time, from memory, and play every role. With brilliant director Stephen McCallum’s two-week master class in film, and a steady guiding hand, he produced something truly unoriginal.”
Keith Gove added: “As a boy from Frankston, MIFF was always my window to another world. For me the challenge was trying to pull the pieces of my memory together, so long after seeing the film. I’m just hopeful I haven’t ruined the memory of Takashi’s masterpiece for others.”
McCann partnered with AIRBAG again after the success of their 2015 MIFF campaign The Emotional Trailer, which has won a slew of awards including three Cannes Lions.
The campaign will play in cinemas, outdoor media, social media and online.
- Credits:
- Campaign – McCann Melbourne
- Managing Director: Adrian Mills
- Chief Creative Officer: Patrick Baron
- Executive Creative Director: Matthew Lawson
- Senior Copywriter: Charles Baylis
- Copywriter: Chesney Payet
- Art Director: Corey Thorn
- Head of Broadcast: Victoria Conners
- Producer: Simone Greentree
- Social Director: Chris Baker
- Account Director: Alex Haigh
- Senior Account Manager: Emma van den Berg
- Illustration – Big Photographic Ltd
- Illustrator: Adrian Johnson
- Producer: Alastair Coe
- Festival Trailer – The Trace House
- Editors: Terence Race & Chris Brown
- Music – Electric Dreams
- Composer: Pascal Babare
- Producer: Dannielle Thiris
- Online content, ‘Films that stay with you’ – AIRBAG
- Managing Partner: Adrian Bosich
- Director: Stephen McCallum
- Producer: Johanna Rayner
- Co-Director/Talent: Keith Gove
- DOP: Adam Howden
- Editor: Graeme Pereira
- Online Editor: Nick Wright
- Colourist: CJ Dobson
- Sound Designer: Paul Shanahan
- Music Composer: Paul Ruske
- Audio Post Producer: Laura Hesse
- Radio – Triple R
- Production: Triple R
