Final Gruen Transfer features death, Oprah, airlines and Australandzealandland
Tonight’s final episode of the current series of The Gruen Transfer will see agencies challenged to sell the idea of uniting Australia and New Zealand.
The Pitch sees M&C Saatchi Sydney take on Y&R Wellington.
M&C’s effort:
The third season has been the most successful one yet for the show, which explains the business and craft of advertising to viewers. It’s mid-series Gruen Nation election specials delivered record ratings.
Although a fourth series appears likely, a spokesman for the ABC told Mumbrella that discussions were still continuing with production company Zapruder’s Other Films.
Tonight’s will also see the show name is worst ad of all time.
The guest panellists are DDB’s departing national creative director Matt Eastwood and Contagion creative director Bridget Taylor.
Other topics include the marketing of airlines and Oprah Winfrey’s trip to Australia.
The show will also discuss The Works’ banned euthanasia ad. It was created for client Exit International after The Works entered The Pitch and impressed the campaigning organisation. However, it was blocked from airing by Free TV Australia.
The show airs on ABC1 at 9pm.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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İ âm looking forward to tonights Gruen Transfer! What an amazing witty Show for our industry experts to showcase their talent.
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“This year we’re excited that agencies with the profile of Droga5 and BWM are scheduled to take part” – Jon Casimir on Mumbrella earlier this year.
Did I miss those eps?
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Mr Hanger, it’s the joy of making television. Sometimes people say yes, then circumstances change and they have to pull out.
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Biting my tongue… must not violate social media policies… must not…
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BWM were earlier in the season can’t recall seeing Droga tho
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How do I get a youtube clip for the discussion re the airline advertising.
If you are overseas you cant view the abc replay.
Also the polished turd to Singo was fantastic. You would have thought if asked Singo would come on and accept
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This is a complaint about promotion of EXIT’s campaign to legalise assisted suicide on Gruen Transfer 29/9/10. We have a right to expect balance and objectivity in such a presentation. However it was totally one-sided, and based on emotional hype, not on factual evidence. Euthanasia is not about a personal “choice”, but impacts society as a whole.
There is abundant evidence from countries where euthanasia has been legalised that, despite safeguards, “voluntary” euthanasia is far from voluntary. Killing of patients without their consent has “become more or less routine”, according to a government study in the Netherlands.
Great strides in palliative medicine have made it possible to control virtually any form pain. Government legislation should be directed, not to killing, but to bringing the benefits of modern science within the reach of all patients who undergo suffering
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