Final sessions confirmed as REmade 2025 locks program
Panels on omnichannel attribution and the impact of retail media on traditional ad spend complete the REmade agenda, with Criteo, Endeavour Media Group, Accolade Wines, Amperity, Google, Meta WPP Media and OOH leaders among the final names added.
The final sessions have been confirmed for REmade 2025, rounding out a program that maps the rapid evolution of retail media from every angle.
Connecting the dots: retail media and omnichannel attribution will see Accolade Wines, Criteo, Endeavour Media Group and Amperity tackle of the sector’s most pressing challenges: linking retail media investment to sales outcomes across both digital and physical channels. The panel will explore how first-party data partnerships are powering closed-loop attribution, breaking down silos, and demonstrating return on investment (ROI).
Beyond the shelf: retail media’s reshaping of the advertising landscape brings the perspective of the media platforms, as retail media spending continues to divert an estimated 47% of budgets from traditional channels. Leaders from Google, WPP Media, Meta and OOH will examine how established players are adapting to shifting joint business plans (JBPs), deepening their collaboration with retailers, and developing new offerings to drive sales.
