Final sessions confirmed as REmade 2025 locks program

The final sessions have been confirmed for REmade 2025, rounding out a program that maps the rapid evolution of retail media from every angle.

Connecting the dots: retail media and omnichannel attribution will see Accolade Wines, Criteo, Endeavour Media Group and Amperity tackle of the sector’s most pressing challenges: linking retail media investment to sales outcomes across both digital and physical channels. The panel will explore how first-party data partnerships are powering closed-loop attribution, breaking down silos, and demonstrating return on investment (ROI).

Beyond the shelf: retail media’s reshaping of the advertising landscape brings the perspective of the media platforms, as retail media spending continues to divert an estimated 47% of budgets from traditional channels. Leaders from Google, WPP Media, Meta and OOH will examine how established players are adapting to shifting joint business plans (JBPs), deepening their collaboration with retailers, and developing new offerings to drive sales.

With these additions, the REmade 2025 agenda is set, offering a comprehensive view of the opportunities, tensions and transformations shaping retail media’s next phase.

The program also includes an opening keynote from Amazon Ads ANZ boss Willie Pang on how AI-powered optimisation and connected TV are reshaping the path to purchase, a debate on Who Owns Retail Media?, where leaders from Terry White Chemart, digiDirect, Retail Media Works grapple with the often vexed question of organisational ownership and accountability.

Epsilon’s APAC lead Lachlan Brahe is to share lessons from mature markets, and Broadsign, reo and Market Media will cover the convergence of retail media and out-of-home. A mythbusting session from Coles360, Coca-Cola and Circana will debunk myths around retail media’s impact, outline a playbook for integrating trade and brand campaigns and launch brand new research into best practice, and McCain Foods, PHD and Uber Advertising examine how instant delivery and quick commerce are rewriting the funnel.

Later in the day, Flywheel and Logitech share insights from their journey through Amazon’s Business Maturity Framework, and Zitcha will challenge delegates to consider how agentic AI could reshape everything from ad inventory to shopper behaviour. CommBank and Sonder are to lift the lid on building one of Australia’s largest small-format retail media networks, before the closing panel titled “Retail Media Needs to Grow Up” featuring Tenet Advisory’s Paul Brooks, David Jones’ Melissa Polglase, Hatched’s Simon Porter and LiveRamp’s Kate Steven will debate what maturity in the setor looks like, and why retail media in ANZ needs to leave its teenage phase behind.

REmade also features round table discussions to be held under the Chatham House Rule, covering AI, female leadership in the sector, walled gardens, measurement and more.

REmade takes place on 23 September in Sydney. Tickets are on sale now. 

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Cat McGinn

topics Accolade Wines Amazon Amperity Broadsign Circana Coca Cola Coles360 Criteo David Jones Endeavour Media Group Epsilon Flywheel Google Market Media McCain Foods Meta REmade Retail Media WPP Media

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