Finance comparison website Mozo acquired by Future

Global publisher Future has acquired Australian personal finance comparison site Mozo.

Based in Sydney, Mozo has been operating in the financial marketplace for over a decade and is known for its online tools and finance expertise. FY20 was a record year according to the outlet, with revenue growing more than  20% to A$11 million.

According to Future, the acquisition will support Future’s global growth by enabling a price comparison revenue stream and substantially growing Mozo’s share of the market by extending access to Future’s audiences and accelerating growth through SEO best practice.

Future Australia MD Neville Daniels, said: “We believe Future’s expertise in search and rapidly growing Australian audience, combined with Mozo’s technology, data and expertise in financial services content provide a market leading combination for partners and consumers.

“Mozo is a great cultural fit for Future – they are disruptors who produce fantastic expert content and advice with the passion and dedication that comes from wanting to help their audience make the best financial decisions they can.”

Future cites an audience of  12 million in Australia across its exisiting brands, including Country Life,  Classic Rock, Decanter, Guitar Player, FourFourTwo, Homebuilding & Renovating, Digital Camera, Guitarist, How It Works, Total Film, What Hi-Fi? and Music Week.

Future CEO,  Zillah Byng-Thorne, added: “We’re delighted to be adding Mozo to the Future family. We are seeing the increasing convergence of content and price comparison and this acquisition supports our global growth ambition in this area.”


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