Financial comparison site Mozo launches search for ‘vice’ president
Financial comparison website, Mozo.com.au, has launched a campaign to find Australia’s first ‘vice’ president.
The Race for Vice President campaign aims to discover what Australia’s top vices are, such as booze, gadgets, takeaway food, clothes and shoes and coffee.
Using the Mozo online Vice Calculator, candidates are invited to find out how much money they spend on their vice and then write up a campaign promise which will be voted on by the public.
In addition to being named Australia’s First Vice President, the winner will receive a $5000 deposit into a high interest bank account of their choice selected from Mozo.com.au.
Latte… a vice? WTF? This is the ad industry, right?