The Financial Services Institute of Australasia joins with Inlink
Office tower media company Inlink has partnered with The Financial Services Institute of Australasia for its brand re-launch.
The announcement:
The Financial Services Institute of Australasia (Finsia) has partnered with Inlink, Australia’s leading digital out-of-home media company, to promote its re-branding and upcoming events.
The partnership will see Finsia’s new branding exhibited across 1,262 digital displays, installed in 251 office towers across the country, representing one in four office buildings nationally.
Director of Brand and Marketing at Finsia – Michelle Blum, believes the collaboration with Inlink will be the best avenue through which they can reach a specified audience of over 650 million people per business day.
“Inlink’s digital display network has the ability to reach our target audience in a timely manner within their professional working environment, enabling us to strengthen our ties to Australia’s business community.”
Blum continued, “Through Inlink’s office tower network we are able to effectively reach many of our professional membership base, while simultaneously reaching thousands of potential members.”
“We welcome the partnership with Inlink, whose strategically placed digital displays reach most of our membership areas including, Corporate Finance & Wholesale Banking, Financial Markets, Managed Funds & Superannuation and the Private Wealth Management and Retail Banking sectors.”
Source: Inlink press release
