Finder.com.au encourages consumers to ‘find better’
Comparison website Finder.com.au has launched its biggest campaign to date, encouraging consumers to find a better version of themselves.
The ad sees a woman on the couch, a young baby learning to walk and work colleagues exploring the website, and aims to celebrate to ‘endless pursuit of finding better’.
One 3 six and Frontier Australia helped executive the seven month campaign.
The new piece of work also features hip-hop artists Mark Baker and Meg Drummond, with the music – a slower version of the Finder jingle – composed by Songzu.
Fred Schebesta, co-founder of finder.com.au, said the company wanted to capture the feeling of using finder.
“Every month, more than three million Australians come to finder.com.au to find better deals and make a decision, and it’s our mission to help people do this as they keep striving for that next level in their lives,” Schebesta said.
“That journey to improve your life, discovering what’s better and getting it. We believe in helping people better their lives by teaching them how to make great decisions.
“This is an anthem to that, the endless pursuit of finding better,” he said.
The campaign will run across metro, regional and subscription TV, advertorials and broadcast sponsorship.
At the same time, finder.com.au has been announced as the broadcast sponsor of the Big Bash League and has launched a comparison interactive hub.
From today, users will be able to analyse cricket statistics through the ‘Big Bash Entertainment Index (BBEI), which will seek to offer a new perspective on Big Bash coverage.
Schebesta said of the sponsorship: “We want to reach as many Australians as we can, and there’s no better way to do this in summer than by sponsoring one of Australia’s most loved sports.
“We’re excited to be a part of this celebration of sport and hope to help even more Australians find better.”
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Finder.com.au promotes find a ‘bedder deal’ for you – are they promoting sleep or pillows? When you have found your ‘bedder deal,’ you are then expected to enter a ridiculous dance regime. Special rooms and people with white coats are likely.
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