Finding flaws to play the AI game; Our plans for REmade

Welcome to a midweek edition of Unmade.

Today: Playing the points game with the Qantas AI customer service, and we reveal our plans for the next edition of our retail media event REmade

To get maximum value from a paid membership of Unmade, sign up today.

Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year roadshow.