Finish to support farmers in drought via Coles and Rural Aid campaign

September 2, 2021 10:24

Reckitt’s Finish has launched a campaign to promote the Finish Water Waste Initiative for 2021.

For the campaign Finish has partnered with Rural Aid with the support of Coles, which recently released its own sustainability campaign.

In the 30 second spot, it shows people doing the dishes without rinsing them first. The spot ends with the explanation that for every in-store purchase at Coles of Finish Quantum Ultimate Pro from 1 September to 26 October, Finish will donate $1 towards water tanks for farmers in drought via Rural Aid.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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