Fires lead to leap in news website hits
The bushfires raging in three states has seen a jump in hits on news websites with NineMSN alone recording a 20 per cent jump in traffic to its news and weather sections over the past three days.
Fairfax also reported rises in The Age and SMH sites – the latter of which ran a 12 hour rolling blog by five writers yesterday. It was the most read story of the day.
But it was NineMSN which claims top honours as having the most page views yesterday, according to Nielsen Site Census data.
I’m wondering how long those readers stayed on NineMSN.
The site gets a lot of artificial visitors from people logging out of Hotmail who get automatically directed there.
Another thing to consider is the difference between UBs (Unique Browsers) versus UVs (Unique Visitors). UBs doesn’t for example take into account a use case where the same person might have visited multiple times in the same day — I know I did as I waited to see when the heat would end!!
Another thing to consider is the difference between UBs (Unique Browsers) versus UVs (Unique Visitors). UBs doesn’t for example take into account a use case where the same person might have visited multiple times in the same day — I know I did as I waited to see when the heat would end!!
Re comment made by “Doubter” – ninemsn does not calculate traffic that comes via Hotmail. Their figures are calculated direct from articles and homepage visits.