First Mumbrella360 lunch debates to focus on future of journalism and digital metrics ‘bullshit’

Mumbrella360’s first ever lunchtime debate will focus on the future of independent journalism and its future business models.

The session on June 7 will see one of the first public appearances from Fairfax Media’s Chris Janz since he took the helm of the company’s metro division, which includes its flagship titles the Sydney Morning Herald, The Age and the Australian Financial Review. Janz previously led the launch of the Huffington Post in Australia and founded Allure Media, which he ran for six years until 2013.

Also on the panel is James Slezak, the New York based founder of New Economy Lab and previously chief of operations for NYT Global.

Publishing veteran Marina Go, a current member of the Walkley Foundation’s advisory board and a former GM of Hearst-Bauer Media and CEO of Crikey’s parent company Private Media, will also be on the panel.

Ian McClelland, who has run The Guardian Australia since its launch four years ago and previosuly worked with Fremantle Media and RTL Group, will also contribute.

And Jamie Angus, editorial director of BBC Global News and a former editor of BBC Radio 4’s legendary Today Show will also be on the panel.

The session – ‘Saving The Truth: Navigating The Future Business Model of Independent Journalism’ – will be moderated by Mumbrella deputy editor Miranda Ward.

Miranda Ward: Moderator

The panelists will explore how social media has affected the modern world of news, aiming to spark thought-provoking debate on the future of public-interest reporting.

The debate will also delve into the challenges publishers face as Facebook and Google estimated to take 99% of digital revenue in the US, with Australia not far behind.

Meanwhile, the Thursday lunchtime debate at Mumbrella360 will discuss the proposition “Digital metrics are full of bullshit”.

News Corp’s executive GM of network sales Louise Barrett and contrarian marketing academic Mark Ritson will argue in favour of the motion, while Soap Creative co-founder and Hardhat strategy director Dan Monheit will argue against.

The panel will be moderated by Southern Cross Austereo’s head of marketing and communication Nikki Clarkson.

The Mumbrella360 conference takes place at the Hilton in Sydney on Wednesday and Thursday June 7 and 8, with an afternoon of networking on June 6. Further details, including how to buy tickets, are available on the Mumbrella360 website.


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