First Page appointed digital and ecommerce agency for JBL
International audio company, JBL, has announced First Page as its digital and ecommerce agency for the APAC region.
The announcement:
Award-winning global performance and digital advertising company First Page has expanded its impressive roster of clients with a series of strong wins including the APAC account for internationally acclaimed, audio sound and innovation brand, JBL.
The JBL account is the first global account for First Page, which has offices across Australia, New Zealand, Singapore, Hong Kong and Austria, and is part of the Superist Group, a global, full-service digital agency established by five-time young rich-lister and digital marketing industry pioneer, Nick Bell.
The Superist Group currently employs 1,800 people across its 17 global agencies and is on a mission to create the world’s largest independent, digital marketing group.
In Australia, First Page recently celebrated its second birthday, and is one of the country’s most awarded and fastest growing, performance first marketing agencies specialising in SEO, social advertising, marketing automation and Google Ads. Alongside JBL, the Australian division of First Page has also been successful in securing several other high profile accounts including Hairhouse, IHG, Tupperware, Target, Frank Body and Michael Page to name a few.
First Page Australia has also enjoyed an impressive 347% YoY growth in revenue and grown the team to 92 people.
Nick Bell, founder of the Superist Group, said, “We’re incredibly proud to announce our partnership with JBL and the Superist Group.
“Unlike other, large international digital agencies that sell the dream over a latte, but fizzle out when it comes to driving performance, we invest time into understanding our clients’ pain points and develop a winning strategy to drive insane results. We have a performance first approach, rather than just a one size fits all approach across the region.
“At all times, we keep ourselves accountable, because if we don’t hit our own performance metrics, then we don’t get paid, and who wants to work for free? Not me, haha.
“On the local front, First Page Australia has experienced an incredibly strong phase of growth since launching two years ago. Where other agencies may have put a pause on hiring or client growth, we can’t hire fast enough and will continue to invest in finding the best talent and delivering on our mission to build out our integrated digital service offering.“
Lee Yee Ling, JBL senior director, Asia consumer marketing, Asia-Pacific and Japan, said, “We are pleased to be partnering with First Page across our APAC accounts.
“The decision to work with First Page followed several months of discussions with the team. We were truly impressed by their commitment to understanding our business and going beyond expectations to develop a detailed approach for us to consider.
“As an international business, it is critical that we work with agency partners who have the experience and ability to embrace our global direction with a deep understanding of local market knowledge and how that can be integrated into the overall strategy.
“As our digital and eCommerce media agency, First Page offers a great blend of global and boutique experiences, exactly what we need for our business.”
Bell adds that he is currently on a mission to connect with founders of digital agencies that specialise in digital marketing, development or marketing automation, with a view to investing in and helping these founders scale their businesses quickly. Any interested founders can find Bell on LinkedIn here.
Source: The PR Hub
