First speakers for Mumbrella360 revealed with global and local speakers on Data Stage

360 logoThe first details of industry-curated sessions for Mumbrella360 have today been revealed.

The announcement comes after an unprecedented 400+ session and speaker proposals for the conference.

This year will see the conference themed across eight streams over the two days.

The first day of the conference, on Wednesday June 3, will see presentations take place across the Data Stage, the Content Stage, the Virtuoso Stage and the Leadership Stage. Thursday June 4’s content will be featured on the Brand Innovation Stage, Future Stage, Consumer Stage and Ideas Stage.

Taking place alongside the conference sessions will be a two-day stream of workshops and ten minute talks. Meanwhile Mumbrella360 kicks off on the afternoon of Tuesday June 2 with an industry networking afternoon.

Mumbrella can today reveal the draft program for the Data Stage, with a series of international and local speakers. Among those presenting are:

  • Dave Goldberg, the Palo Alto-based global CEO of online survey giant SurveyMonkey, on how to mine data to make meaningful marketing decisions;
  • Bryan Melmed, New York-based VP of insights for Exponential on how to avoid falling into the traps laid by ad technology;
Matt Hertig

Matt Hertig

  • Matt Hertig, co-founder of Kansas City’s Alight Analytics, will return after one of the best received sessions at last year’ Mumbrella360. Hertig will present on how to create a proper marketing measurement funnel and critically assess your current customer acquisition strategy.
  • Simone Blakers and Lucy Acheson from Rapp DDB will present on how to humanise data through unlocking genuine insights.
  • A panel curated by Social Status will explore how to use data insights to get the most out of social marketing.
  • Quantium’s Sam Stark will share the ten things he wished he’d known before he started in the business of media analytics.
  • And August will present on Making Data Beautiful. August co-founder Zoe Warne will present a case study of work carried out for the Victorian State Government to change the way students think about water usage.

Discounted tickets for Mumbrella360 with an earlybird saving of $700, are on sale until April 17.


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