Fitness First marketer and Women’s Health editor among new speakers for Mumbrella Health & Wellness Marketing Summit

Women’s Health editor Jacqui Mooney and Men’s Health editor Luke Benedictus are among a string of new speakers revealed for the Mumbrella Health & Wellness Marketing Summit in September.

Mooney is one of the health industry’s most experienced editors. Prior to her role at Women’s Health, she edited Prevention magazine, created National Prevention Week, and has held senior roles on a range of iconic magazine titles, including Cleo and Dolly.

Mooney: Two decades of magazine experience

Alongside Mooney, a selection of Australia’s most respected marketing, PR and media professionals will gather for the event on September 6 at the Amora Hotel Jamison in Sydney to discuss improving marketing results within the health and wellness sector.  

In a session titled “Is print still important for health products and services?”, Mooney will also be joined by Rebecca Howden, editor of Be Magazine, to discuss whether print products are still relevant to the marketing and PR industry within the 21st century landscape, and ask if print could still be the answer to marketing problems.

Marketing health to men will also be discussed in a session featuring Luke Benedictus, editor of Men’s Health. The panel discussion will consider why men are so difficult to market to in the health space, what has worked in the past and what hasn’t, as well as some key learnings from the panelists’ brands, clients and campaigns.

Benedictus: Marketing to men

The controversy over false health claims in the influencer space will be tackled in a session entitled: “The Belle Gibson factor: The pitfalls and benefits of using influencers in the health space”. A legal case brought by Consumer Affairs Victoria involving Gibson is still before the courts.

Stephen von Muenster, principal at DVM Law, Monique Llewellyn, global talent director of the VAMP Visual talent agency and PR executive Brittany Bennett  will tackle the issues raised by the Belle Gibson affair. The session will explore the use of influencers within the health arena, ask what regulations and legal implications there are, and question how brands can choose the right influencers.

Samantha Bragg, head of marketing at Fitness First Australia will be speaking in a session entitled “How to get cut through in the fitness industry”, which will tackle how to achieve gains in a crowded fitness market.

Filomena Maiese, marketing and business development director at the Australian Self Medication Industry (ASMI) will be joined by Brad Bennett, marketing manager at The Hallway to discuss expanding consumer access to over the counter medication through ‘prescription to OTC’ product switches.

The event will be hosted by Dr Norman Swan, best known for presenting The Health Report on ABC’s Radio National, and Tonic on ABC News24.

Further details of the summit – including how to buy tickets – are available via this link. 


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