Fitness First pushes exercise as self care, launches ‘Put Yourself First’ platform

After a physically and mentally draining year, Fitness First is seeking to highlight the importance of staying fit, launching new brand platform ‘Put Yourself First’.

The new platform and accompanying campaign was inspired by YouGov Galaxy research which found that 60% of Australians believe they need to find more time to stay fit and healthy and 83% of parents of children under 12 saying they needed to look after themselves more.

The out-of-home execution

In response, Fitness First is targeting both the physical and psychological benefits of keeping active, as well as its range of facilities.