Sydney’s Nova 96.9 has launched a month-long advertising push to promote its Fitzy & Wippa breakfast show.
The 15 second TV ad – created in-house at parent company DMG Australia – for the Loose Change contest, features presenters Michael Wipfli and Ryan Fitzgerald. It will air on Ten, which is chaired by DMG Australian owner Lachlan Murdoch.
The Fitzy and Wippa YouTube channel features a behind-the-scenes look at the making of the commercial.
The Loose Change campaign runs alongside an additional outdoor campaigns for Nova nationally and a new campaign for sister station smoothfm in Sydney and Melbourne which launched just over a week ago.
In last week’s Sydney radio ratings, Fitzy & Wippa slightly increased their share of the breakfast audience from 6 to 6.3 per cent. In the FM commercial battle, the duo are behind WSFM’s Jonesy& Amanda show on 9 per cent and Kyle & Jackie O on 9.5 per cent.