KFC’s new Zinger Pie: Thank you for accepting that hospital pass
KFC has launched a chicken pie onto the Australian market.
The Zinger Pie is being promoted with a new TV ad as part of the brand’s wider ‘Say it with Chicken’ campaign.
Introducing the pie ‘with plenty of kick’, the ad shows how the new pie gives football players bonding opportunities.
There is both a 30 second and 15 second version of the ad by Ogilvy Sydney.
Meanwhile, Nova FM duo Fitzy and Wippa are also promoting the pie as part of the brand’s tie-in with the show. The duo feature in an online only video capitalising on Michael Wipfli’s well known love of pies.
The Sydney breakfast show duo have provided ongoing support for the ‘Say it with Chicken’ campaign built on the idea of mateship. The pair also promoted KFC’s “mate of the month” social media competition that invites people to submit videos dedicated to a special mate in their life.
The new Zinger Pie was trialled in six KFC restaurants across the country on Saturday and consumers were encouraged to give feedback on Facebook and Twitter using the hashtag #ZingerPie.
Big Brother housemate Ed also tried the Zinger Pie on Channel Nine.
Wanna be like Ed & get your hands on a #ZingerPie first? Go to KFC’s FB Page for info https://t.co/AscYMzUKBz #BBAU pic.twitter.com/2zhYrn3gHy
— Big Brother (@BBAU9) September 7, 2013
Zinger Pie TVC credits:
- Chief creative officer: Steve Back
- Group creative director: Shaun Branagan
- Senior copywriter: Dom McCormack
- Senior art director: Liam Hillier
- Planner: Pippa Kulmar
- Account management: Scott Chalcraft, Sarah Faraday, Jessica Standfield, Corina Oborocianu
- Production company: One20
- Producer: Josh Jenkins, Alison Chambers
- Director: Dean Blumberg
- Media Agency: Mediacom
- KFC: Annabel Fribence, Eva Tran, Craig Hannan
As much as I’m horrified and attracted to the product at the same time, the 30″ is really nice.
“Say it with Chicken” is funny.
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Oooh, I love chicken pies. Scrummy.
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Hopefully Fitzy and Wippa have made enough money promoting this to pay for the bowel cancer treatment they will need after eating it?
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Who is the guy in the towel flicking part?
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Please tell me is there any MSG in your zinger pie thanks Jan Ferntree Gully 3156.
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I think your pie is great Jan but Jeanna can not eat flavour enhancer not so good for kfc when staff can not tell customers.
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@Jan
If someone can’t eat flavour enhancer why would they be eating at KFC?
It’s not KFC’s job to cater to people with special diets, It’s fast food. If she can’t eat certain enhancers than maybe KFC should be avoided all together?
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