Five months and still autoplaying

September 21, 2011 10:03

It’s five months today since Fairfax promised to switch off autoplay videos.

Please join me in wishing them warm congratulations on hitting the milestone.

No doubt they’ll get round to keeping the promise any minute now.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He now writes industry newsletter Unmade - subscribe at unmade.media

topics autoplay Fairfax Media

Comments: 7

@ABAwatchdog 21 Sep 11

And in related news, it’s now official:
ABA Digital Watchdog Committee Rules Against Auto-play Video
http://bit.ly/mStZ7K

A few sites have ceased autoplay to retain their ABA green tick accreditation, so at least that’s some progress on this issue of risk for media buyers.

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Brett 21 Sep 11

I wonder how many Australian marketing managers are taking the opportunity to point out to their agencies that online video stream numbers in these publications count for nothing and are an acid eating at their credibility. Personally I can’t hit the pause button fast enough, and find these unwanted intrusions in my online browsing frustrating to say the least…

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Jim 21 Sep 11

Or you can just download the flash-blocker for your browser. That way you don’t have to look at those pesky ads either….

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Lena 21 Sep 11

Ha! I was recently wondering how long it’s been since they said that!

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Whatsthefuss 21 Sep 11

Just hit the stop button.

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Simon Rumble 22 Sep 11

So stop buying ads on it already!

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Logic 22 Sep 11

“I wonder how many Australian marketing managers are taking the opportunity to point out to their agencies that online video stream numbers in these publications count for nothing”

not many if they’re sold out

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