Flight Centre appoints Zenith Australia as media agency
Zenith Australia will lead media strategy, planning and buying for Flight Centre starting 1 July 2025.
The announcement:
Leading travel agency, Flight Centre, has appointed Zenith Australia to handle its media strategy, planning and buying.
Founded in 1982, Flight Centre has evolved to become Australia’s most trusted travel agency. Following the launch of its new global tagline in February, ‘Your Centre for Travel’, Flight Centre is cementing its position as a full-service travel retailer with a global shop network, bookable product online and via an app.
Zenith Australia will be working with Flight Centre to drive business growth through its digital and in-store offering, as well as through events and partnerships. The partnership will focus on building Flight Centre’s fame for its widest product range and offers by highlighting the brand’s content, personalised service and distinct experiences.
Flight Centre global head of marketing, Megan Henderson, says: “We are excited to welcome Zenith as our Australian media agency. Their data-driven, insight-led approach and bold thinking is a great match for our growth plans and evolution as Flight Centre affirms its place as a trusted household name.”
Zenith Brisbane general manager, Kate Lippett, says: “We are thrilled to be partnering with Flight Centre. From the moment we began conversations with their team, it was clear that our two brands and our people would have great synergy. Flight Centre’s appetite to build clever and exciting campaigns that amplify their brand purpose will allow us to tap into a wealth of products and insights that sit within Zenith Australia. It is great to see Flight Centre’s work continue to come from a globalised team of Marketing experts based locally in Brisbane, backed by the nationwide power of Zenith Australia and the broader Publicis Groupe ANZ family.”
The Flight Centre account will be managed out of the Zenith Brisbane office, with the appointment effective from 1 July 2025.
Source: Flight Centre
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